Experience across growth, conversion, monetization, and AI products.

US consumer platform, call centre, and G6 platform. Pricing and conversion ownership alongside AI product work for analysis and property operations.

• -Shipped a natural-language-to-SQL analytics agent at 85% accuracy against a golden dataset of business queries, using a two-agent architecture that generates SQL, executes queries, and visualizes outputs.
• -Rolled the agent out across six teams, moving day-to-day analysis ownership from analysts to product and business owners.
• -Building a general-manager operations agent for daily property operations, in pilot across 40 UK and Europe properties and five functions: finance, ground operations, vendor, compliance, and revenue, against efficiency and accuracy criteria I defined.
• -Own deployment and release validation for both systems, and automated internal PM workflows for research, benchmarking, Teams reporting, and PRDs.
• -Built a data-backed dynamic fee module across the OYO and G6 brands, adding $2M in annual margin.
• -Led FTC pricing-transparency compliance without losing conversion: simplified the prepaid funnel to cut page views 28%, improved Google Hotel Ads Center price accuracy 10%, and lifted hotel-detail-page-to-booking conversion 10%.

Subscriber acquisition, conversion, and retention for the Android app.

• -Launched the Android app and grew it to 1,000 monthly subscribers within six months.
• -Diagnosed engagement drop-off and shipped fixes that raised the Play Store rating from 2.3 to 4.0, Day-0 engagement 25%, and playable starts 30%.
• -Traced a Day-0 gap between iPhone and iPad users to dashboard layout and redesigned it for 10% higher early engagement.
• -Launched web-to-app migration, converting 70% of mobile-web users and lifting trial-to-paid 15%, adding 800 incremental subscribers a month.
• -Built a first-time game-download algorithm that cut Day-1 cancellations 15% and raised trial-to-paid 8%, at $55 LTV per subscriber.
• -Designed a GPT-4o mini transcript workflow that reduced the content cycle from six weeks to two.

Aqualogica, the referral system, and house-of-brands product work.

• -Sole product owner of aqualogica.in, the D2C website behind Aqualogica's INR 175 Cr (~$21M) annual revenue run rate; led GTM launch, strategy, roadmap, UX, analytics, QA, copy, and operations.
• -Rebuilt the homepage and search funnels off conversion analysis, improving homepage conversion 15% and search conversion 17%.
• -Owned the referral system across web, Android, iOS, and Yotobox; its MamaCash wallet-credit incentive drove 40% conversion for referral signups versus 20% for organic, and cohort-targeted visibility grew daily referral signups to 8% of organic daily acquisition.
• -Reduced first-order discounts for Yotobox-acquired users 25% across Honasa brands.

Acquisition systems, new brand launches, and scalable platform foundations.

• -Scaled Aqualogica to Honasa's fastest 0-to-100 Cr annual run rate.
• -Shipped the referral system on the Mamaearth website and app, cutting acquisition cost per new order from Rs. 620 to Rs. 580.
• -Launched the BBlunt devices site on Shopify at Rs. 2,500+ AOV, and the Aqualogica platform in under 50 days.
• -Partnered with engineering on scalable API contracts and event architecture supporting one million transactions per day.

Fraud and post-purchase operations for the Mamaearth customer journey.

• -Automated fraud detection and order cancellation, eliminating manual review effort.
• -Streamlined the post-purchase flow across Magento, Unicommerce, and Shiprocket, cutting non-serviceable orders to near-zero.